Board of Directors
Professor Rory Shaw
Non-executive Chairman
Dr Tom Oakley
Chief Executive Officer
Emma Oswick
Chief Financial Officer
Annemijn Eschauzier
Non-executive Director
Adam Denning
Non-executive Director
Philipp Prince
Non-executive Director
Executive Team
Dr Tom Oakley
Chief Executive Officer
Tom is a qualified radiologist with significant clinical, academic and entrepreneurial experience.
Stephen Brown
Regulatory and Compliance Director
Stephen is a systems architect with extensive experience of medical device regulation and quality management systems.
Mark Fletcher
Managing Director
Mark is a communications and strategy specialist with a background in both medical technology and government.
Mike Hayball
Technical Director
Mike is a medical physicist with an established track record of bringing novel imaging techniques to the healthcare sector.
Emma Oswick
Chief Financial Officer
Emma is a chartered accountant and commercial CFO with extensive finance leadership experience in subscription-driven technology businesses.
Senior Leadership Team
Ben Edrich
Head of Engineering
Ben is an internet systems specialist with a background in finance, healthcare and horse racing.
Carrie Goldsworthy
Head of Marketing
Carrie is a marketing specialist with a strong background in digital healthcare products and services.
Antoine Saillant
Head of Product
Antoine is an experienced product leader with an engineering background and a strong focus on building innovative technology for medical imaging and healthcare.
Jamie Spittle
Head of Support
Jamie is a technical specialist with a background in healthcare IT systems and infrastructure and is experienced at leading customer support teams.
Christopher Steward
Head of Finance
Chris is a certified chartered accountant responsible for timely and accurate financial reporting and working with internal teams on the commercial pricing of our products and services.
Liz Theakston
Head of Customer Success
Liz is a project manager with a focus on customer engagement and delivery, bringing stakeholders together and understanding their needs.
Technical Team
Ben Edrich
Head of Engineering
Ben is an internet systems specialist with a background in finance, healthcare and horse racing.
Antoine Saillant
Head of Product
Antoine is an experienced product leader with an engineering background and a strong focus on building innovative technology for medical imaging and healthcare.
Matthew Goodhall
Senior Application Engineer
Matthew is a highly experienced senior application engineer with a strong site reliability focus, specialising in scalable cloud networking, security, observability and resilient infrastructure architecture.
Peter Morris
Principal Cloud Engineer
Peter Morris is a highly experienced Principal Cloud Engineer specialising in infrastructure as code, cloud architecture, automation and scalable platform delivery.
James Randell
Senior Data Platform Engineer
James is a highly experienced DBA and Data Engineer specialising in data platform design, SQL database administration, performance tuning and reliable data operations.
Thomas Spankie
Head of Integration
Thomas is a software developer responsible for the platforms’ integrations and interoperability with healthcare technology.
Regulatory Team
Lynn Catherall
Quality Manager
Lynn is a quality management specialist and BSI qualified internal auditor, with many years of experience in process mapping and writing, and a background in support and operational management
Kell Webber
Information Security Manager
Kell is an information and cyber security professional and a BSI qualified internal auditor, with a specialism in system implementation and strategic risk management.
Kirstie Wilson
Technical Writer
Kirstie is an experienced technical writer with a background in healthcare, specialising in processes and procedure, regulatory and technical documentation and policy writing.
Customer Success and Support Team
Jamie Spittle
Head of Support
Jamie is a technical specialist with a background in healthcare IT systems and infrastructure and is experienced at leading customer support teams.
Eszter Kanozsaine Vass
Problem and Change Manager
Eszter is an IT Service Management specialist, with experience in root cause analysis, change governance, and continuous improvement.
Debbie Mason
Integration and Support Engineer
Debbie is an integration and support engineer, with experience in the NHS and the Royal Navy.
Liz Theakston
Head of Customer Success
Liz is a project manager with a focus on customer engagement and delivery, bringing stakeholders together and understanding their needs.
Finance Team
Christopher Steward
Head of Finance
Chris is a certified chartered accountant responsible for timely and accurate financial reporting and working with internal teams on the commercial pricing of our products and services.
Shira Shebi
Finance Assistant
Shira is a financial support specialist, with certifications in payroll management and bookkeeping.
Sales, Marketing and Partnerships
Carrie Goldsworthy
Head of Marketing
Carrie is a marketing specialist with a strong background in digital healthcare products and services.
Richard Dulcamara
Head of Sales
Richard is a business relationship manager responsible for fostering strong partnerships with key NHS stakeholders.
Daniel Measor
Head of Special Projects
Daniel is a stakeholder engagement and policy specialist with a background in tech consultancy and political strategy.
Hana Stewart-Smith
Digital Marketing Officer
Hana is a digital marketing specialist with a background in financial journalism.
Professor Rory Shaw
Non-executive Chairman
Professor Rory Shaw was appointed as Non-executive Director, Deputy Chairman and subsequently Chairman of Feedback plc on 29 August 2019. He was previously medical director of Feedback Medical Limited, the Company’s operating subsidiary. During his time with the Company, he has contributed to the development of the Company’s strategy and the vision for Bleepa®. He has played an active part in building relationships with the medical community in the UK and potential customers overseas. Rory is a member of the Remuneration Committee and the Nomination Committee.
Professor Rory Shaw has extensive managerial and overseas trade experience as well as a strong academic and clinical background. Professor Shaw was previously the medical director of Healthcare UK within the Department of International Trade. Over the previous 15 years, he has been medical director of three NHS trusts; North West London Hospitals NHS Trust, the Royal Berkshire NHS Foundation Trust and the Hammersmith Hospital NHS Trust. In 2001, he was appointed by the then minister of health as the first chairman of the National Patient Safety Agency and was also a non-executive director of the NHS Litigation Authority. Professor Shaw’s clinical specialty is respiratory and general medicine. He has been published extensively in academic journals and was also a professor of respiratory medicine at Imperial College School of Medicine. Professor Shaw is also on the Board of the vaccine development company DIOSynVax, and within the NHS, he is the Non-Executive Director for Quality and Performance on the Board of the Bath and NE Somerset, Swindon and Wiltshire Integrated Care System.
Professor Rory Shaw
Non-executive Chairman
Professor Rory Shaw was appointed as Non-executive Director, Deputy Chairman and subsequently Chairman of Feedback plc on 29 August 2019. He was previously medical director of Feedback Medical Limited, the Company’s operating subsidiary. During his time with the Company, he has contributed to the development of the Company’s strategy and the vision for Bleepa®. He has played an active part in building relationships with the medical community in the UK and potential customers overseas. Rory is a member of the Remuneration Committee and the Nomination Committee.
Professor Rory Shaw has extensive managerial and overseas trade experience as well as a strong academic and clinical background. Professor Shaw was previously the medical director of Healthcare UK within the Department of International Trade. Over the previous 15 years, he has been medical director of three NHS trusts; North West London Hospitals NHS Trust, the Royal Berkshire NHS Foundation Trust and the Hammersmith Hospital NHS Trust. In 2001, he was appointed by the then minister of health as the first chairman of the National Patient Safety Agency and was also a non-executive director of the NHS Litigation Authority. Professor Shaw’s clinical specialty is respiratory and general medicine. He has been published extensively in academic journals and was also a professor of respiratory medicine at Imperial College School of Medicine. Professor Shaw is also on the Board of the vaccine development company DIOSynVax, and within the NHS, he is the Non-Executive Director for Quality and Performance on the Board of the Bath and NE Somerset, Swindon and Wiltshire Integrated Care System.
Dr Tom Oakley
Chief Executive Officer
Dr Tom Oakley trained as a Radiology Registrar before becoming an NHS England Clinical Entrepreneur Fellow where he supported a number of companies looking to launch products in the NHS. He joined as CEO of Feedback Medical Limited in February 2019 before being appointed as CEO of Feedback plc on 9 April 2019. Upon joining the Company he led a strategic review of the product portfolio and implemented a pivot away from the company’s traditional low margin, low growth sales to radiology customers, by developing a renewed product range targeted at a wider and underserved clinical audience, where a new pricing model of recurring SaaS revenue was initiated. These new products include Bleepa®, a secure clinical communication and data viewing platform and CareLocker®, a patient-facing app to access and share medical imaging and other information.
Tom has led the Company through three successful funding rounds raising approximately £18.5m to stimulate the development and launch of Bleepa® and CareLocker®, taking these products from concept to contracts in multiple NHS sites. Under his leadership the Company has achieved its pivot within three years, now recognising strong revenue growth with a number of scale opportunities in both domestic and international markets.
Dr Tom Oakley
Chief Executive Officer
Dr Tom Oakley trained as a Radiology Registrar before becoming an NHS England Clinical Entrepreneur Fellow where he supported a number of companies looking to launch products in the NHS. He joined as CEO of Feedback Medical Limited in February 2019 before being appointed as CEO of Feedback plc on 9 April 2019. Upon joining the Company he led a strategic review of the product portfolio and implemented a pivot away from the company’s traditional low margin, low growth sales to radiology customers, by developing a renewed product range targeted at a wider and underserved clinical audience, where a new pricing model of recurring SaaS revenue was initiated. These new products include Bleepa®, a secure clinical communication and data viewing platform and CareLocker®, a patient-facing app to access and share medical imaging and other information.
Tom has led the Company through three successful funding rounds raising approximately £18.5m to stimulate the development and launch of Bleepa® and CareLocker®, taking these products from concept to contracts in multiple NHS sites. Under his leadership the Company has achieved its pivot within three years, now recognising strong revenue growth with a number of scale opportunities in both domestic and international markets.
Emma Oswick
Chief Financial Officer
Emma is a commercial Chief Financial Officer who joined the company in November 2025, bringing a background of finance leadership in subscription-driven technology businesses in both listed and private equity backed companies. She is passionate about the med tech sector and the power of technology to drive process improvement and growth.
Emma has a proven track record in driving strategic change, optimising financial performance, and developing high-performing teams. She also has considerable mergers & acquisitions and integration experience, and is a Chartered Accountant, having qualified with PwC.
Emma Oswick
Chief Financial Officer
Emma is a commercial Chief Financial Officer who joined the company in November 2025, bringing a background of finance leadership in subscription-driven technology businesses in both listed and private equity backed companies. She is passionate about the med tech sector and the power of technology to drive process improvement and growth.
Emma has a proven track record in driving strategic change, optimising financial performance, and developing high-performing teams. She also has considerable mergers & acquisitions and integration experience, and is a Chartered Accountant, having qualified with PwC.
Annemijn Eschauzier
Non-executive Director
Annemijn is a strategic marketing leader and brings significant global leadership experience with a career spanning over 25 years in the healthcare sector. She started her career at GlaxoSmithKline before moving to GE Healthcare, where she held a variety of leadership positions for over 15 years becoming Chief Marketing Officer Women’s Health in September 2017.
Since leaving GE Healthcare in 2021, Annemijn has joined Hardian Health, a company which provides strategic services to navigate the digital health sector. In addition, Annemijn holds other non-statutory Board member roles. Annemijn is Chair of the Remuneration Committee, a member of the Audit Committee and a member of the Nomination Committee.
Annemijn Eschauzier
Non-executive Director
Annemijn is a strategic marketing leader and brings significant global leadership experience with a career spanning over 25 years in the healthcare sector. She started her career at GlaxoSmithKline before moving to GE Healthcare, where she held a variety of leadership positions for over 15 years becoming Chief Marketing Officer Women’s Health in September 2017.
Since leaving GE Healthcare in 2021, Annemijn has joined Hardian Health, a company which provides strategic services to navigate the digital health sector. In addition, Annemijn holds other non-statutory Board member roles. Annemijn is Chair of the Remuneration Committee, a member of the Audit Committee and a member of the Nomination Committee.
Adam Denning
Non-executive Director
Adam currently serves as a non-executive director at Investors in People and Finlight.com, in addition to his role at Feedback plc. He’s also a trustee at the Ben Uri Museum and Gallery, and managing director of Logical Operators Limited. Previously, he spent 25 years at Microsoft Corporation in various predominantly technical roles. From 2011- 2017, he was a partner group program manager in Windows. In this role, he reported directly to the corporate VP of the platform, leading an international team of over 100 people and executing updates to Windows to deliver new customers.
Before then, from 1999-2001, he served as the assistant technical advisor to the Executive Office. Among other responsibilities, Adam presented “demo days”, where he would demonstrate internal and external technology to Bill Gates and would attend all of his product reviews. Adam is a member of the Audit Committee, the Remuneration Committee and the Nomination Committee.
Adam Denning
Non-executive Director
Adam currently serves as a non-executive director at Investors in People and Finlight.com, in addition to his role at Feedback plc. He’s also a trustee at the Ben Uri Museum and Gallery, and managing director of Logical Operators Limited. Previously, he spent 25 years at Microsoft Corporation in various predominantly technical roles. From 2011- 2017, he was a partner group program manager in Windows. In this role, he reported directly to the corporate VP of the platform, leading an international team of over 100 people and executing updates to Windows to deliver new customers.
Before then, from 1999-2001, he served as the assistant technical advisor to the Executive Office. Among other responsibilities, Adam presented “demo days”, where he would demonstrate internal and external technology to Bill Gates and would attend all of his product reviews. Adam is a member of the Audit Committee, the Remuneration Committee and the Nomination Committee.
Philipp Prince
Non-executive Director
Philipp is a chartered accountant with extensive experience in senior finance roles in both private and listed technology companies. He is the Group CFO and board member of BCB Group Holdings Ltd, a digital banking challenger. He was previously a board adviser at Overmore Limited, a marketing technology firm, the CFO of Defenx plc, an AIM-listed mobile cyber security company, where he managed the IPO process, fundraising and investor relations and Interim CFO at Enecsys plc, a private equity backed solar micro-inverter developer. For over 20 years, Philipp worked at BDO LLP, where he was a corporate finance partner from 2002-2013.
Philipp chairs the Audit Committee and is a member of the Remuneration Committee and the Nomination Committee.
Philipp Prince
Non-executive Director
Philipp is a chartered accountant with extensive experience in senior finance roles in both private and listed technology companies. He is the Group CFO and board member of BCB Group Holdings Ltd, a digital banking challenger. He was previously a board adviser at Overmore Limited, a marketing technology firm, the CFO of Defenx plc, an AIM-listed mobile cyber security company, where he managed the IPO process, fundraising and investor relations and Interim CFO at Enecsys plc, a private equity backed solar micro-inverter developer. For over 20 years, Philipp worked at BDO LLP, where he was a corporate finance partner from 2002-2013.
Philipp chairs the Audit Committee and is a member of the Remuneration Committee and the Nomination Committee.
