Feedback agrees collaboration deal with Vertex In Healthcare

Date

10/07/2024

Category

Bleepa

Feedback Medical

Feedback plc

News

Posted by

Hana Stewart-Smith

We are pleased to announced a collaboration agreement with Vertex In Healthcare, a specialist clinical IT firm with offices in the UK, UAE and South Africa, to combine key technologies and resell each other’s products with a view to driving commercial opportunities in multiple markets.

Vertex is the UK registered reseller of the MedDream medical image viewer, an advanced diagnostics web viewer manufactured by UAB Softneta, which has existing regulatory approval in a number of territories including the USA, Middle East and Europe.

This collaboration will enable Feedback to incorporate the MedDream viewer into Bleepa, enabling Bleepa to be sold directly to Radiologists for primary diagnostic reporting services, strengthening Feedback’s teleradiology offering and expanding the reach of the product to new territories such as the USA.

Dr Tom Oakley, CEO of Feedback said: “Vertex is a great partner for Feedback. Like us it is commercially minded, ambitious and on a clear mission to improve healthcare. Our products naturally fit together and create a compelling value proposition to customers, especially those who are increasingly looking for the most streamlined and cost-effective way of procuring the solutions that they need. Incorporating the MedDream viewer into Bleepa opens up new opportunities for us, both domestically to Radiologists and internationally, allowing us to expand more rapidly if we see opportunities overseas, avoiding some of the difficulties that we had in registering Bleepa as a medical device directly in India.”

Chris Goldie, CEO of Vertex In Healthcare said: “Bleepa is a fantastic tool that presents a real value add to our customers and will help us to differentiate ourselves in the market. The addition of Cadran PACS to our portfolio will allow us to offer a full product suite to customers, making us the go-to supplier for a complete hospital IT solutions. We are excited about the potential of this partnership and look forward to growing together.”